The headline in the Hull Daily Mail said it all today, ‘We Was Robbed!’ The bid to attract World Cup football to Hull has cost somewhere in the region of £125,000, but this is something that doesn’t bother me. If Hull had been included in England’s bid and then England had gone on to host the 2018 tournament, an estimated £64 million worth of investment was likely to come to the city. As they say on National Lottery advertisments, you have to be in it to win it. Hull was in it and why it was passed over for somewhere like Milton Keynes is confusing to say the least.
If we are to take something positive from this, it is that Hull is rapidly getting a reputation as a player. People from around the country are beginning to see Hull is not a backwater, no-one in their right minds would want to visit. Hull City’s elevation to the premier league has hugely helped with the positive image Hull is projecting and visitors to the city are positive in their feedback.
Hopefully, we will win our bid to become the City of Culture and help raise Hull’s profile more. This – along with lower taxes and less regulation – is the main way investment is going to pour into the city.